As an organiser of business events for around thirty years, we put an effective communication plan into place, based on a few points:
- Internet
- A trilingual website (French, Dutch, English) with regular contributions and updates
- An active presence on the main social networks
- Targeted direct mail campaigns
- Press and audiovisual media
- Many press releases and lots of content submitted to the specialised and general press
- Audiovisual advertising in the relevant media
- Posters along road-sides and prospectus distribution
- Direct marketing including the distribution of free entrance cards to exhibitors and our partners.
