As an organiser of business events for around thirty years, we put an effective communication plan into place, based on a few points:

• Internet
  • A trilingual website (French, Dutch, English) with regular contributions and updates
  • An active presence on the main social networks
  • Targeted direct mail campaigns
• Press and audiovisual media
  • Many press releases and lots of content submitted to the specialised and general press
  • Audiovisual advertising in the relevant media
• Posters along road-sides and prospectus distribution
• Direct marketing including the distribution of free entrance cards to exhibitors and our partners.